ABOUT CLIENT WORK:
The work shown on this site was completed as either a freelancer contactor or as an employee working in the Portland Oregon area. If you have any questions about the work or questions for me, please use the contact form.
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The work shown on this site was completed as either a freelancer contactor or as an employee working in the Portland Oregon area. If you have any questions about the work or questions for me, please use the contact form.
«- back to client list
PORTFOLIO WORKS:
URL: N/A
JOB: Freelance
COMPLETED IN: 2003
ROLE: Art Direction, Logo Branding
PROBLEM: Branding for new dance club. Not limited in colors, must visually explain what the club's sound and style (high-energy dance music) will be once built. Integrate an "icon" into the text.
SOLUTION: Modified typeface to bring in more angles which helps visually cue the viewer into the club's "attitude". Dual-tone pallet, simple sans-serif typeface which has an integrated hand illustrated icon. Scales well and can be printed on multiple surfaces.
UTILIZES: Illustrator.
